Kerala, a state situated on the tropical Malabar Coast of southwestern Asian nation, is one of the foremost popular holidaymaker destinations within the country. Named as one of the ten paradises of the globe by National Geographic somebody, Kerala is famous particularly for its tourism initiatives and delightful backwaters. Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the foremost well-liked holidaymaker destinations within the world. Growing at a rate of 13.31%, the tourism business is a major contributor to the state's economy.
Until the early Nineteen Eighties, Kerala was a relatively unknown destination, with most tourism circuits targeted around the north of the country. Aggressive marketing campaigns launched by the Kerala business enterprise Development Corporation—the government agency that oversees business enterprise prospects of the state—laid the inspiration for the expansion of the business enterprise business. In the decades that followed, Kerala Tourism was in a position to remodel itself into one amongst the niche vacation destinations in Asian nation. The tag line Kerala – God's Own Country was adopted in its tourism promotions and have become a worldwide superbrand. Kerala is regarded as one amongst the destinations with the very best brand recall.In 2010, Kerala attracted 660,000 foreign tourist arrivals.
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